Should your business start a blog?
Feb
8
Written by:
2/8/2012 8:13 PM
As the focus of many companies has switched to the internet as a major means of growth, an increasing number of executives recognize that there are now more ways than ever to boost their company's online presence. Using social media more frequently, for example, can help your business develop brand recognition. Creating an e-commerce website can boost your sales, even if you need to hire a nationwide courier service to handle the influx of scheduled delivery. But, another way to supplement your business's existing internet presence is to start a company blog.
According to Mashable, the popular blog hosting site WordPress had over 20 million blogs as of last summer. That number is growing every day, and more business owners are realizing that blogs can help their companies in more ways than one.
First of all, a company blog gives potential clients a chance to see a personal side of your business, because they are informal enough to incorporate whatever tone you want your company to have. It also allows your business to establish itself as an expert in your industry, by showing that you're up-to-date with the latest news and information in your particular sector.
Another benefit of having a company blog is that it can increase your business's search engine optimization (SEO). Because blogs usually have a simple URL, it is easy for search engine software, known as "spiders," to find them in their web search.
Plus, since they are updated more often than other websites, blog posts generally show up more frequently in search results, as search engines reward websites that consistently have fresh content with higher rankings on the search page and greater search volume. To further optimize your website, your business can incorporate keywords or other inbound links into the blog that can bring additional organic traffic to your company's homepage.
