Valentines Day sales reach 10-year high
Feb
14
Written by:
2/14/2012 12:08 AM
For many business owners, the holidays have always been a key opportunity to hold special sales and targeted marketing campaigns that help to increase the influx of consumer spending. Despite this, many businesses have struggled for the past few years as Americans across the country have attempted to reign in some of their spending due to the high unemployment rates and a shaky economy.
But, this year, Valentine's Day sales are turning out to be even more successful than expected: a recent National Retail Federation (NRF) report anticipates that consumers will spend nearly $17.6 billion.
In fact, not only is this year's consumer spending up 8.5 percent from last year, but it's also is the highest reported in a decade, according to the NRF report.
"As one of the biggest gift-giving holidays of the year, it's encouraging that consumers are still exhibiting the desire to spend on discretionary gift items, a strong indication our economy continues to move in the right direction," said NRF's president and CEO, Matthew Shay, in a statement to press regarding the increase in spending.
The increase in spending is another indication for many that the U.S. economy is headed towards stabilization, but businesses shouldn't get too comfortable. Instead, focusing on attracting more clients through targeted campaigns, particularly online, can be a great way to plow ahead and make your company stand out.
According to Mashable, nearly 20 percent of Valentine's Day gifts were purchased online, and offers on free shipping for scheduled delivery orders was one of the most common tactics for promoting products. To assist your business with faster shipping and other logistic services, you might want to contact a local Los Angeles courier service, too.
