How to establish credibility with your online customers
Jan
8
Written by:
1/8/2012 9:14 PM
If your business generates a lot of its sales from online clients, or you're hoping to increase sales in that sector, you must first consider the credibility of your website and the availability and helpfulness of its corresponding customer service. Buying products online can make people nervous, especially if yours is a smaller, lesser-known company. But, with heightened customer service, as well as the offer of a free scheduled delivery and a fair return policy, you'll have an established website in no time.
One of the first things that some experts suggest is to make sure that your website provides an email address, telephone number and contact hours for questions or concerns. Then, assign an employee to monitor the email and phone lines closely during those contact hours, and to set up confirmatory emails.
Some companies, such as AFA Stores, even call their online customers to make sure they've received their products and are pleased with them.
"One of the most effective ways we are able to add comfort and trust to the customer's experience is by constantly talking to our customers," said Josh Norman, the company's president, in an interview with Inc.com. "You not only leave the customer feeling confident about their purchase and your company, you also learn about your business."
Another way to make customers give your business a chance is to provide a few initiatives, such as free shipping and a 30-day return policy. More and more companies are switching to free shipping, and all you have to do is contact a local New Jersey courier to set up logistic services for your business. Doing so will provide the boost you need to give your e-commerce some credibility.
